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Showing posts from July, 2014

Review Marketing: If You Do Nothing, You'll Get Worse than Nothing

For so many local businesses , the reviews on Google+ Local and Yelp are absolutely critical.  Why? There are two major reasons: The more reviews you have, the more Google trusts you, and the higher you show on search results page. Reviews help you get to Page 1, Positions 1-3, on Google! If you are a restaurant, they position you to the LEFT in the carousel. Customers use reviews to vet businesses. They do a quick Google or Yelp search, and then they read or scan your reviews. If you have many positive reviews, they'll pick up the phone and call, or they'll send you a quick email. If you have negative reviews, they will never call. The Unk Unk's: You Don't Know What You Aren't Getting As Donald Rumsfeld said, there are the "known knowns" and the "unknown unknowns" or "unk unks".  Meaning, you do NOT know the customers you do NOT get because your reviews SUCK on Yelp or Google+. They just do NOT call / contact you. If yo

Analysis Paralysis

There are steps to success at Internet marketing . First, you have to want to succeed. Second, you have to learn what to do, learn the rules of the game, and third, you have to actually "do it." It's like baking a cake: reading about it in a cookbook isn't enough, you actually have to break some eggs , throw in some flour, and butter and cook the thing. Which leads us to analysis paralysis . This is one of the diseases of marketing that afflicts companies big and small, but seems to strike with more virulence at the larger companies. If one is a small business, and two a partnership, then three or more is an endless corporate meeting at which everything gets discussed, and nothing gets done. Signs of Analysis Paralysis (SEO) In search engine optimization , these would include: Inability to decide on target keywords - you know you need keywords, but you just can't agree on what they are, so your team goes round and round and round with lists and li