Jason+: A Blog about WordThink

There are steps to success at Internet marketing . First, you have to want to succeed. Second, you have to learn what to do, learn the rules of the game, and third, you have to actually "do it." It's like baking a cake: reading about it in a cookbook isn't enough, you actually have to break some eggs , throw in some flour, and butter and cook the thing. Which leads us to analysis paralysis . This is one of the diseases of marketing that afflicts companies big and small, but seems to strike with more virulence at the larger companies. If one is a small business, and two a partnership, then three or more is an endless corporate meeting at which everything gets discussed, and nothing gets done. Signs of Analysis Paralysis (SEO) In search engine optimization , these would include: Inability to decide on target keywords - you know you need keywords, but you just can't agree on what they are, so your team goes round and round and round with lists and li...

If you're a Dilbert fan, you'll know that Dilbert's pointy haired boss is always coming up with hairbrained scheme to "improve" the company. Today, because SEO is allegedly "free," as is social media... many of us confront bosses who think we can just do free marketing without money . But free doesn't mean easy, and beyond the money budget , there's the time budget (or as I refer to it the blood, sweat, and tears budget ). Want to share this post? Simply copy / paste this URL ( http://bit.ly/1uuONUp ) or use one of the buttons below - Email This BlogThis! Share to Twitter Share to Facebook Share to Pinterest Here's my draft letter to send to your pointy haired boss, if you have one. SUGGESTED INTERNET MARKETING LETTER TO BOSS Dear Boss, First of all, I want to thank you for barging into my office this afternoon while I was eating lunch at my desk, or as those of us who are Internet savvy call it, 'Sad Desk Lunc...

Yelp ( http://www.yelp.com/ ), of course, is one of the largest local "yellow page" systems on the Web. Consumers use Yelp to find local businesses - restaurants and bars, plumbers and hair stylists, even marriage counselors and attorneys. Powered by the largest (and most enthusiastic) local review community on the Web, if your business is local, then you should be using Yelp for your Internet marketing !   Here's a TODO list to hand off to whoever is in charge of local marketing. Email this TODO list to your marketing team member(s) and have them check off the items on the list as indicated by:   TODO :   Done: ❐ Not Done: ❐ Other: ❐ _______________ Want to SHARE THIS LIST ?   Copy / paste this short link into an email: http://bit.ly/stl-yelp   Or use the social share icons below: Email This BlogThis! Share to Twitter Share to Facebook Share to Pinterest     YELP MATTERS: A TODO LIST   #1 - Determine if Yelp M...