Amazon has a new program called aptly " Amazon Giveaway s." Essentially - Brainstorm a reason WHY you want a Giveaway. For example, use a giveaway contest as a way to "get followers" on Facebook or Twitter. Find a product on Amazon to "giveway" in exchange for an action. You can use your own product if it's on Amazon! Set up the giveaway via Amazon , and you pay only for the product and shipping. Promote your giveaway on Social Media. Amazon is making it "easy" to set up a giveaway promotion (and of course "easy" to sell more stuff via Amazon). More Information on Amazon Giveaways Here are links for more information - Amazon’s Newest Tool Lets Anyone Host Giveaways Online Amazon Giveaways (Official Amazon Page). Amazon Giveways on Twitter . (Great way to see giveaways in action, and get ideas). Amazon Giveaway lets anyone run a sweepstakes and rack up Twitter followers