Tags matter. And not just because of "tag, you're it!" To anyone who does SEO (Search Engine Optimization) and/or blogging tags matter (a lot). In this Marketing Motivator , I want to remind you of the importance of tags and then help you with tag todos. HTML Tags and SEO Tags matter a great deal in so-called "on page" SEO, because Google and Bing both prioritize content based on whether the keywords in a given blog post or web page "match" the search query. If, for example, you want to show up for a search for "organic baby food," your best "on page" SEO tactic is to weave the phrase "organic baby food" into the primary tags. I use the analogy that the HTML tags are to SEO what poker cards are to poker. Therefore: TAG POKER CARD Title Ace H1 / Header King / Face Card A HREF Queen / Face Card IMG ALT Jack / Face Card Therefore, just as if you were playing poker, you...