Do you watch Matt Cutts on YouTube? If you don't, you should. He typically posts to the Google Webmaster Tools channel, here . He's a very interesting character, and I always think about him like Google's "press secretary" or "spin doctor." Meaning... I am sure he's an honest enough guy and all that, but his job is to interact with the public, especially the SEO public, and he "spins" issues to Google's favor. He's anything but an objective third-party observer; like the White House press secretary, his job is to put for the public line for his boss. For a more objective but "less inside" look at Google, I turn to people like Rand Fishkin or Danny Sullivan , as they do not work for Google but are very serious SEO- and Google-watchers. Matt is incredibly important to SEO, but always remember who pays his salary. Matt Cutts on Backlink Relevance and Google But back to Matt Cutts and his recent video. One of his m...