You say TomAYto. I say TomAAAHto. Who cares? Google cares. You put on your website: Testimonials about Our Company People search for Reviews About Your Company Who cares? Google cares. Many, many, many, many more searches of "reviews of" company so and so vs. "testimonials" about company so and so (See screenshot below) YET - most companies have a TESTIMONIAL page TITLED TESTIMONIALS when they should have a REVIEW page TITLED Reviews. You gotta speak / write / think like a customer. Not like a marketer.