Evergreen content , in case you haven't heard the phrase, refers to content that is perpetually relevant (just as an evergreen tree always has its leaves). That's compared to non-evergreen conten t, which is the ebb-and-flow of trends and news events that is the stuff of much blogging. In this marketing motivator , let's think just a moment about what evergreen content is, and how you might create some (and why). Evergreen Content: Examples Examples of evergreen content are items like tutorials or in-depth "how to" articles, common issues that recur again and again for your customers, or even content such as news calendars that, while changing frequently, are things that consumers want to check repeatedly (e.g., public transit schedules). One of my favorite examples of evergreen content is Link Building Tactics: The Complete List . It's both a useful compendium of link-building tactics, and "link bait" in and of itself. Plus it's ever...