Jason+: A Blog about WordThink

Looks like Facebook has "got the memo" from the government about political ads - 

Use Facebook ads to explosively grow your email list. Here's how. http://ht.ly/4mZ8tc   @AmyPorterfield

Facebook is going ga-ga for video... What's interesting here is that (finally!) YouTube has a contender that could really contend (sorry Vizio). Facebook wants you to  Upload your videos to Facebook Share your videos via Facebook Watch videos on Facebook Advertise videos on Facebook And foggetta about YouTube.  You can learn more about Facebook for videos here   (as a user) and here (as an advertiser). For information specifically about video ads on Facebook, click here .

Facebook , oh Facebook. So many of us once loved you (as people) and (as marketers). But now with the overly cluttered news feed, the endless "promoted posts" by companies we are not that into, and the inability of us to follow companies we really care about... not to mention that annoying cousin or aunt that can't stop posting stupid things. Breaking up with Facebook (as a person or as a marketer) Are we ready for a breakup? Some companies have already publically "broken up" with Facebook over the problems with the newsfeed and organic posts; some friends and families have also abandoned you. Where is your relevance in today's cluttered Internet landscape? Are you just the boring scrapbook of our lives, or a new place for the over 50 set (that includes me) to hangout, while the under 20 set moves on to Snapchat and sexting in class? The New York Times Bits Blog also reports on the decline of Facebook and (GASP!) perhaps its demise. Is Facebook o...

They say half of your marketing money is wasted, you just don't know which half. Well, unless you do. Today the companies that sell advertising on the Internet - Facebook, Google, Twitter, LinkedIn - all have huge megaphones advocating advertising. Have you ever noticed how many times you see ads for AdWords? Like not just on YouTube, but EVERWHERE? Think about that for a moment: Ads for advertising . How weird is that? Facebook Advertising Fraud Then along comes the latest video ( here ) proclaiming that - surprise - Facebook advertising is expensive, and riddled with possible fraud.  Well, yes and no. Here's the non-surprise surprise : ALL forms of advertising are riddled with problems, and on the Internet fraud whether it's click fraud or like fraud has been around forever. Don't be naive, Scarlett. It's not just Yankees in Atlanta, it's that all forms of advertising are ridiculously expensive. As marketers, perhaps it's a good time to step b...