Link sculpting in SEO (Search Engine Optimization) refers to cross-linking pages to each other around keyword phrases. Here's an example from https://www.aspcapetinsurance.com/cat-insurance/ focused on "cat insurance quote"
Grrrrrrrrrr. Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE. I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers. Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL. Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.