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AdWords Minimum Bids: Lies, Disceptions and Misinformation

If you are an AdWords advertiser, you may quickly realize that "riches are in the niches," meaning that if you find really wonderful, relevant keywords that match what you sell with what customers want, these will generate high click thru rates, high conversion rates, and ultimately high sales. Yippie!!!!!! However, Daddy Google has some bad news for you: minimum bids. You can have a wonderful, highly relevant ad on a wonderful, highly relevant keyword with all your "quality score" ducks in a row in terms of Google... In fact, you might be the ONLY advertiser on that keyword, and have a click thru rate upwards of 10%, and yet Minimum Bids Google will automatically set the minimum bid for a keyword to some pretty high numbers. I have seen upwards of $20.00 for the CPC on bids for which everything is in alignment, and the quality score is fantastic... YET.... Clearly "behind the scenes" Google has some algorithm to cost you A LOT of money th...
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Network Solutions Fail

That pathetically sad moment when a major Internet registrar has a website fail. Guess it happens to everyone. # Networksolutionsfail
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Link Sculpting and Keyword Cannibalism

Which page should rank for which keyword? That is the question. It's your question, and it's Google's question. What you need to do is a) build a spreadsheet that matches ONE (and ONLY ONE) major landing page for a keyword phrase, and b) as you create content, use INTERNAL LINKS to link to that ONE and ONLY ONE page as you mention that keyword across blog content. For extra credit, make sure your HOME PAGE and KEYWORD FOOTER also focus you "link juice" to those keyword-specific landing pages. Read more, here .
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Google Killed Google+: Here's an Update

Google has killed Google+ local, moving reviews to the Google search results and the social aspects to Google+. To make it more confusing, as a business, you update or manage your Google+ local information inside of Google+. And it's harder than ever to explain to "mere mortals" how to write a review on Google+. To read a nice update, click here .
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