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Google+ Local Review Links: How to Find / Generate them for Customers

Reviews are a critical component to local SEO and local social media marketing.  Google has - in typical fashion - made a mess of it. Here's how to generate review links for customers:


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An Email Sign Up Should Convey the Value Proposition

An email sign up should convey the value proposition. One "easy" thing to do is to show past email newsletters or alerts, so users can see what they "get" by signing up.

Here's REI's email prop: