Instagram & Hyperlapse; a Social Network that Marketers Should Pay Attention To

OK, I get it. I wrote a headline that ended in a preposition. Shout out and apology to my High School English teacher Mrs. Kimrey: SORRY! But Instagram is here to stay, up and coming, and definitely a social network that we marketers should pay attention to (oops... sorry another preposition). Instagram has a new service out called Hyperlapse for video.

Instagram Fun

Some Instagram fun, first:

Check out this time-lapse video of a woman's pregnancy journey. Short, sweet, tells a story. Oh, oops that's on VINE, Twitter's product. So what we mean is that short videos... can be very fun, powerful, interesting. Funny short videos, marketers? Here's a short video on Instagram, by Rachelarich, who writes,

My first #hyperlapse of this week's brilliant issue of @fabmagpics, out with @thesun on Sunday. The #selfiestick is sooooo last week

So marketing TODO's for Instagram:

Explore Instagram as a user.
Set up an Instagram account for your business.
Brainstorm some fun, marketing ideas (which like all social media marketing are FUN first and MARKETING a distant second).
Check out Hyperlapse and Vine from Twitter.

Instagram is coming of age in so many ways. Pay attention!

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Link Sculpting

Link sculpting in SEO (Search Engine Optimization) refers to cross-linking pages to each other around keyword phrases. Here's an example from https://www.aspcapetinsurance.com/cat-insurance/ focused on "cat insurance quote"

Conflation: To Blend or Confuse (Perhaps with the Purpose of Misleading Someone)

There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro.

In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like:

Hitler was a terrible person. He was really immoral.

Hitler believed that the world was round.

The world can't be round, because Hitler was immoral.

Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of Hitler's moral …

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