On Google, you have "organic" reach via SEO and you have paid reach via "AdWords." While they don't always place nicey-nice with each other, you have to give Google some credit: there is such a thing as organic reach, as getting to the top of Google for free. It takes work, yes, but it opens opportunities for small, hard-working companies with little or no budget.
Not so with Facebook, or hardly so, or it used to be so. Facebook is slowly but surely grinding away on the "pages" of corporations, clubs, and businesses. Facebook is becoming a social media site in which "friends" and "family" can communicate with each other, for free... but "Brands" aka businesses can't.
Is that fair? I can't really say. But it is really more and more a reality. Which means for many of us to abandon any hope of using Facebook for "organic" reach, and perhaps using it ONLY as an advertising vehicle. You can put a LOT of effort into a Facebook page, and yet it has little to no organic reach.
Here is a New York Times article on the subject, reflecting a whole mass of articles on the blogosphere on the decline of "Facebook for Free."
Bye Bye Facebook Organic Reach
Is that fair? I can't really say. But it is really more and more a reality. Which means for many of us to abandon any hope of using Facebook for "organic" reach, and perhaps using it ONLY as an advertising vehicle. You can put a LOT of effort into a Facebook page, and yet it has little to no organic reach.
Here is a New York Times article on the subject, reflecting a whole mass of articles on the blogosphere on the decline of "Facebook for Free."
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