Skip to main content

Local SEO Update: Big Changes Coming to Local?

Google's may be planning big changes to local.  Yikes! http://bzfd.it/1FBGBwe
Local search is incredibly important because
  • Many searches are "local" in character - e.g., "Pizza," or "Massage Therapist."
  • Many other searches which you might not think are "local" actually are e.g., SEO Expert.
  • Google+, though hardly a huge social media success, is the #1 interconnect between Google and local.

To boot, Google+ can help you "control" your branded searches, and by getting you local reviews make you AWESOME. For example, search for the JM Internet Group on Google.
 
Labels:

Comments

Post a Comment

Popular posts from this blog

Quality Issues on Social Media Marketing Workbook?

Grrrrrrrrrr.  Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE.  I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers.  Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL.  Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.
197 comments
Read more

Google Penguin, Meet Panda: A Quick Negative SEO Primer

What is negative SEO? I am getting this question more and more. So here's a quick primer on Negative SEO. Google has launched two big "updates" to the Google algorithm of late: Panda (focusing mainly on 'keyword stuffing' and low quality content) and Penguin (focusing mainly on low quality inbound links, especially the overuse of embedded phrases). Along with this, Google seems to have increased its awareness of manual spam complaints . All of this is creating some unintended consequences. Unintended Consequences of Panda and Penguin I doubt that Google meant to increase the availability of negative SEO tactics. Negative SEO is the use of faked or aggressive tactics by your competitors to make your own site look "as if" it is doing something against Google's terms of service, or just as bad, to call Google's attention to something you are doing that many other competitors are doing as well. So think about it this way: Panda = low
1 comment
Read more