Skip to main content

Metrics, Goals, and Transactional Keywords: Define Them!

Goals matter! Not just on websites, but in life itself. Remember that annoying question: "What do you want to be when you grow up?" Adults were asking you then about your goals. Now, there are many twists and turns on this road of life, but still goals matter. The same goes for SEO and Social Media: what are your goals?

 Are they:
  • Brand buzz - generating positive buzz about your business or organization?
  • Direct sales - do you sell something on your website?
  • Sales leads - is your sales process necessarily complex, and therefore your sales staff "follows up" with prospects by email or phone?  Perhaps even in person?
And then how does your website, Facebook page, Twitter page, YouTube channel... you name it impact your goal(s)? If you rank on Google do you rank for the "right" keywords? And are you getting traffic from Google, and is that traffic converting?

Or, looking at the issue in terms of social media marketing, do you have many "likes" on Facebook? If so, do they "matter"? Will they "buy your stuff" eventually if not now? Or are they just fake friends, who "liked" your page because you gave something away, but ultimately won't ever really convert into anything serious?
 

Metrics Matter: Rankings on Google, Likes on Facebook, Landings on Web Pages, and Ultimately Conversions


Have you thought through your metrics?  If not, why not? Get started!
Labels:

Comments

Post a Comment

Popular posts from this blog

Quality Issues on Social Media Marketing Workbook?

Grrrrrrrrrr.  Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE.  I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers.  Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL.  Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.
199 comments
Read more

Conflation: To Blend or Confuse (Perhaps with the Purpose of Misleading Someone)

There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro. In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like: Hitler was a terrible person. He was really immoral. Hitler believed that the world was round. The world can't be round, because Hitler was immoral. Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood ; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of H
5 comments
Read more