Skip to main content

Personal Reputation Management: What Do You Think?

Tom Peter's published one of my favorite articles on personal branding called "The Brand Called You."  It's an evergreen piece about personal branding, written at the dawn of the Internet age. He makes the basic point that no one cares about you and your personal brand, like you do, and that in this day and age of many careers and a very tough job market, each of us would do well to think about our "personal brand."

Personal Brand Management
This goes not just for you as an employee, but it might also go for your boss or CEO. Many large companies (think Apple or the Menswearhouse) have had (or still do have) very public CEOs. Larry Ellison of Oracle comes to mind as a not-so-nice example of the personal brand of the CEO vs. the desired brand of the corporation.

I will be teaching a course at Stanford Continuing Studies this Fall on "personal branding" and so I am thinking very hard (and systematically) about "personal branding" and the "brand called you."

Any thoughts?

Comments

Popular posts from this blog

Link Sculpting

Link sculpting in SEO (Search Engine Optimization) refers to cross-linking pages to each other around keyword phrases. Here's an example from https://www.aspcapetinsurance.com/cat-insurance/ focused on "cat insurance quote"


Conflation: To Blend or Confuse (Perhaps with the Purpose of Misleading Someone)

There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro.

In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like:

Hitler was a terrible person. He was really immoral.

Hitler believed that the world was round.

The world can't be round, because Hitler was immoral.

Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of Hitler's moral …

Facebook Fail