There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro.
In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like:
Hitler was a terrible person. He was really immoral.
Hitler believed that the world was round.
The world can't be round, because Hitler was immoral.
Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of Hitler's moral …
MARKETING MADE EASY - Step by Step to a Marketing Plan for Your Business!2019 Updated EditionA practical marketing book by Jason McDonald of Stanford Continuing Studies Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts. It's goal: to help you create a practical marketing plan for your business using the think / do / measure method of marketing. Each
Chapter teaches a marketing task by, first, explaining how to think
about the concept, second, giving you specific to-dos to actually go do
it, and third, providing tips on how to measure what’s working (and
what’s not) to do it better over time. Marketing is harder than it looks, and so this is one of the best books on mark…
If a person likes a Page on Facebook they also "follow" that Page. But with the deprecation of the Edgerank (or whatever you'd like to call it) of Pages, the even better option is to get a fan of your Page to select "See First" after they click follow.