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Showing posts from November, 2014

Facebook Organic Reach - Nearly Dead?

On Google, you have "organic" reach via SEO and you have paid reach via "AdWords." While they don't always place nicey-nice with each other, you have to give Google some credit: there is such a thing as organic reach, as getting to the top of Google for free.  It takes work, yes, but it opens opportunities for small, hard-working companies with little or no budget.


Not so with Facebook, or hardly so, or it used to be so.  Facebook is slowly but surely grinding away on the "pages" of corporations, clubs, and businesses.  Facebook is becoming a social media site in which "friends" and "family" can communicate with each other, for free... but "Brands" aka businesses can't.


Bye Bye Facebook Organic Reach
Is that fair? I can't really say.  But it is really more and more a reality.  Which means for many of us to abandon any hope of using Facebook for "organic" reach, and perhaps using it ONLY as an advertising ve…

Wanting, Learning, Planning, Doing: SEO & SMM Success Paths

Yesterday, I finished my two-day workshop at Stanford on "Personal Branding." Many of the participants came up, thanked me, and used the "fire hose" reference. I had given them a "fire hose" of information on SEO and SMM (Social Media Marketing).


Yes, I had. There is soooooooo much to learn.  Soooooooo much to know.


Some advice in terms of success in SEO and SMM

Wanting. You gotta WANT to learn.  Attitude is everything, and certainly the first step towards success.Learning. You gotta realize SEO and SMM are GAMES. Games with rules, games with competitors, games with judges, and games with winners and losers.  You gotta learn the rules.Planning. Failing to plan is planning to fail. You gotta "make a plan" - step #1, step #2 and so on and so forth.Doing. You gotta DO it.  You can't just "think about it."  You gotta do it.  Know your keywords. Implement them on page. Build links. Get social mentions.  Tweet (if it makes sense). Instagram…

LinkedIn Reference Search & Your Digital Footprint: Be Careful!

Here's a feature on LinkedIn I didn't know about: reference search. Available only to premium (a.k.a. paying members), it allows them to find contacts who
have worked at the same companies at you. So the scenario is -

You are applying for a job at Company X.The recruiter at or for Company X is a LinkedIn premium subscriber; he can "research" who works or worked at your current company, Company Y.He can reach out to those people and ask about you, "as a reference," even without your knowledge. So these are references, but ones you do NOT select or put forward. Yikes! If Coworker A at Company Y does not like you, he can give you a bad "reference" and wreck your job prospects.Reference Search Exists Whether You Like It, Or Not
Many people - myself included - didn't even know this feature existed. And now there's a lawsuit about it on privacy grounds. The thing about Internet privacy in general is that, pretty much, you should go on the assump…

Metrics, Metrics, Metrics!

I majored in Russian Studies at Harvard, after originally wanting to be a Spanish Literature major. Numbers were not exactly, "in my blood," though I was good with math. Well, in the circuitous route that is life itself, here I am spending 99% of my time with SEO, AdWords, and Social Media. And increasingly on metrics.

Marketing and Metrics
Marketing and metrics, metrics and marketing. The old sage, "I know half of my advertising dollars are wasted... I just don't know which half" still haunts many of us. But we live in an age of metrics - clicks, impressions, click thru rates, placements, conversions, etc., etc. Metrics matter!

I had the (mis)fortune of interacting with a San Francisco Ad Agency (that shall remain nameless), who attempted to feed one of our mutual clients a bunch of baloney. Branding and RTB (real time bidding and this hocus and that pocus). But... refusing to give any data - about placements, about impressions, about clicks.

To be so insane as t…