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Showing posts from January, 2016

AdWords Minimum Bids: Lies, Disceptions and Misinformation

If you are an AdWords advertiser, you may quickly realize that "riches are in the niches," meaning that if you find really wonderful, relevant keywords that match what you sell with what customers want, these will generate high click thru rates, high conversion rates, and ultimately high sales.

Yippie!!!!!!


However, Daddy Google has some bad news for you: minimum bids. You can have a wonderful, highly relevant ad on a wonderful, highly relevant keyword with all your "quality score" ducks in a row in terms of Google... In fact, you might be the ONLY advertiser on that keyword, and have a click thru rate upwards of 10%, and yet


Minimum Bids
Google will automatically set the minimum bid for a keyword to some pretty high numbers. I have seen upwards of $20.00 for the CPC on bids for which everything is in alignment, and the quality score is fantastic...

YET....

Clearly "behind the scenes" Google has some algorithm to cost you A LOT of money thru it's minimum bi…

Network Solutions Fail

That pathetically sad moment when a major Internet registrar has a website fail. Guess it happens to everyone. #Networksolutionsfail