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Showing posts from October, 2018

Link Sculpting

Link sculpting in SEO (Search Engine Optimization) refers to cross-linking pages to each other around keyword phrases. Here's an example from https://www.aspcapetinsurance.com/cat-insurance/ focused on "cat insurance quote"


Conflation: To Blend or Confuse (Perhaps with the Purpose of Misleading Someone)

There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro.

In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like:

Hitler was a terrible person. He was really immoral.

Hitler believed that the world was round.

The world can't be round, because Hitler was immoral.

Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of Hitler's moral …

The Marketing Book

My latest book, THE MARKETING BOOK, is now available on Amazon.




MARKETING MADE EASY - Step by Step to a Marketing Plan for Your Business!2019 Updated EditionA practical marketing book by Jason McDonald of Stanford Continuing Studies
Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts. It's goal: to help you create a practical marketing plan for your business using the think / do / measure method of marketing.
Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. Marketing is harder than it looks, and so this is one of the best books on mark…