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The Marketing Book

My latest book, THE MARKETING BOOK, is now available on Amazon.




MARKETING MADE EASY - Step by Step to a Marketing Plan for Your Business!

2019 Updated EditionA practical marketing book by Jason McDonald of Stanford Continuing Studies
Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts. It's goal: to help you create a practical marketing plan for your business using the think / do / measure method of marketing.
Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. Marketing is harder than it looks, and so this is one of the best books on marketing, breaking marketing down into -

THE FIVE KEY ACTIVITIES OF MARKETING EXPLAINED STEP BYSTEP:

  1. Define what you sell, that they want.
  2. Build your brand.
  3. Make yourself easy-to-find.
  4. Create compelling content.
  5. Think and deploy; that is, promote your brand across digital and non-digital channels.

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