Sunday, December 7, 2014

Dog Training and SEO: Yes, They Are Similar!

We have a new dog in our house: Buddy.  Buddy is a 12-week-old black Labrador retriever.  Buddy is busy trying to teach us who is the "top dog" in our house, and we are busy trying to catch up to Buddy's intelligence level.  It's a bit of a struggle, and it's a lot of fun.

SEO and Dog Training: Yes!
I do SEO.  (You know that if you're reading this).  And I teach SEO. So I am always looking at life from the perspective of a teacher.  And there is nothing better than trying to train a puppy to teach you a lot about learning, and training, and understanding, and behavior.

Your Website is Your Dog

You are you.
Your website is your dog.

You might be unsatisfied with your website right now.  Perhaps it doesn't rank on the top of Google.  Perhaps it does, but it gets clicks but no conversions.   You need to "train" your website, and you need to "train" Google.

They both have minds of their own.


And they're gone.  You have to "learn" how to "train" your website.  It won't train itself.  And it won't be automatic.  You have to "learn" how to "train" it.

Are you ready?

Training Your Puppy and Training Your Website

So today, we were leash training Buddy.  Or attempting to. So we learned - 

  1. Dogs like to pull on leashes.  Pulling is fun. And if they get their way... pulling is rewarded.
  2. To get the dog to do what we want, we have to think like a dog - if I pull... I get what I want.  If I don't pull..  Reverse that.  Teach the dog that when it pulls, it doesn't get what it wants.  When the leash is slack, it does.
  3. We have to practice in baby steps.  Step, step - OOPS the leash is being pulled. STOP.  Step Step Step - GOOD DOG... OOPS the leash is being pulled STOP.  Oh, SQUIRREL.   Dog wants to go OVER THERE, but you want to go OVER HERE.  STOP.
Reinforce the behavior you want.  Dis-reward the behavior you do not want.  And communicate with your dog.  Think like a dog.  Be patient.  Be willing to take baby steps.  You can do this.

SEO and Puppy Training

Well, first of all, I am now 'the student,' vs. being the 'teacher.'  This whole "dog / puppy training thing seems overwhelming.  My mind is overloaded.  (As yours might be when you try to "do" SEO). I am flooded with too many instructions, and the world is spinning.  Second, I don't speak or understand dog.  I don't UNDERSTAND what he wants to do (first of all), and I don't UNDERSTAND how to tell him what I want him to do, second of all.

I have to "learn" how to "train" him.  That's hard (but it's fun, too).

And third, what are the secret mysterious techniques to puppy-training?  How do I learn them?  How do I take baby steps?  I don't want to take baby steps!  I want immediate results (just like in SEO), but I can't get them.

I have to learn the rules of "the game," and implement them - slowly but surely.  Success is possible but not without patience, understanding and lots of hard, hard work.

Puppy training or SEO.  Both require a lot, starting with the realization that you don't know how.  So look to people who do.  And patiently try and learn.  Step, step.  OOPS pulling on the leash.  STOP.  Step, step, step.

Tuesday, December 2, 2014

Why Testimonials are Stupid (For SEO).

You say TomAYto.  I say TomAAAHto.  Who cares?  Google cares.

You put on your website:

Testimonials about Our Company

People search for

Reviews About Your Company

Who cares?  Google cares.

Many, many, many, many more searches of 

"reviews of" company so and so


"testimonials" about company so and so

(See screenshot below)

YET - most companies have a TESTIMONIAL page TITLED TESTIMONIALS when they should have a REVIEW page TITLED Reviews.

You gotta speak / write / think like a customer.  Not like a marketer.

Monday, December 1, 2014

Facebook Organic Reach - Dying a Long, Painful, Disillusioning Death

RANT about Facebook Organic Reach and Facebook Pages.

(NOTE: I do not necessarily believe ALL of this... but I do believe some of it.  And clearly the disillusionment with Facebook by marketers is coming on strong).

Facebook's Early Years

Facebook Organic Reach
Remember Facebook's early years? As a marketer, you would encourage your customers to "like" you on Facebook, so that you could "stay in contact" with them. You'd use Facebook to alert them to special offers, tips and tidbits, and they'd interact with your Facebook page - all for free. Sure, you'd throw in the occasional BUY MY STUFF post but 88% of it was just pure interesting, build a community.

The Death of Organic Reach on Facebook

Well, my friend:



Facebook is clearly out to make money - nothing wrong with that.  More and more, the ONLY posts that show in one's newsfeed are those from friends and family.  Plus some ads.  But zero, zilch, nada or nearly nothing from "pages."  In fact, as an individual you literally have to click OVER to Pages that interest you to see things.

It's as if Facebook doesn't like Pages any more.

Facebook's Truly Evil Idea: Bait and Switch Zuckerburg-style

It's as if Facebook did a BAIT AND SWITCH -

Hey, marketers!  Help us build Facebook - ask, encourage, cajole, beg, motivate your customers to LIKE your pages.  Then, we'll stop showing your pages, and you can advertise to reach YOUR OWN customers.  And - to make matters even more ghastly, we'll SELL your CUSTOMERS to your competitors, who can target customers who LIKE your page.

Wow.  Thanks Facebook.  FOR NOTHING.

~ Sincerely, 

Every Marketer Who Helped You Build Facebook
And Now Must PAY to reach his own CUSTOMERS.

Note to Self

Note to self: re-build email list, which was left abandoned and stagnant during the "Golden years" of social media.

  • Listen to - Marketplace's article on the death of Facebook Organic Reach, here.

What do you think?  Do you think Facebook organic reach is 

  1. Dead?
  2. Dying?
  3. Always a scam, just a bait-and-switch scam that was inevitable?
  4. None of the above.
  5. Problem?  What problem?  We love organic Facebook.