Monday, December 14, 2015

Google's New 'Smart Goals' for AdWords and Analytics

Setting up goals in Google Analytics can be a pain. Many companies just do not do it, yet using goals enables conversion tracking in AdWords. Why pay for useless clicks, when you can pay for clicks that actually convert?

Enter 'smart goals' in Google Analytics and AdWords.

Sunday, December 13, 2015

Link Sculpting and Keyword Cannibalism

Which page should rank for which keyword? That is the question. It's your question, and it's Google's question. What you need to do is a) build a spreadsheet that matches ONE (and ONLY ONE) major landing page for a keyword phrase, and b) as you create content, use INTERNAL LINKS to link to that ONE and ONLY ONE page as you mention that keyword across blog content.

For extra credit, make sure your HOME PAGE and KEYWORD FOOTER also focus you "link juice" to those keyword-specific landing pages.

Read more, here.

Wednesday, December 9, 2015

Google+ Local Review Links: How to Find / Generate them for Customers

Reviews are a critical component to local SEO and local social media marketing.  Google has - in typical fashion - made a mess of it. Here's how to generate review links for customers:

Google Killed Google+: Here's an Update

Google has killed Google+ local, moving reviews to the Google search results and the social aspects to Google+. To make it more confusing, as a business, you update or manage your Google+ local information inside of Google+.

And it's harder than ever to explain to "mere mortals" how to write a review on Google+.

To read a nice update, click here.

Saturday, December 5, 2015

Google Reviews: Formerly Google+ Reviews

Google is clearly "up to something" with Google Local reviews. You can no longer "see" a business's reviews in the "new" format of Google+. You can only see them on Google maps via a Google search result.

For potential reviewers, the new instructions to write a review on your business are to go FIRST to Google maps, find your company, and then write a review. So bye-bye Google+ for reviews.

For the official Google instructions on how to write a review, go here.

Thursday, December 3, 2015

Automated AdWords: Dynamic Keyword Insertion

Many vendors use what is called "dynamic keyword insertion" on AdWords. You gotta love it when it goes awry.

Here's an example:

Here's a link to their landing page. It's obviously TOY Brahman Cattle. But if you're a rancher, looking to find some Brahman cattle (which weigh, on average, 2000 lbs), free shipping is definitely going to be a Christmas bargain!

As for those of us who do AdWords, be careful with "Dynamic Keyword Insertion" as you could get some pretty weird clicks!

Here's another one. Did you know you can buy "Smelly cats" on Amazon?