Skip to main content

Posts

Showing posts from December, 2013

Internet Marketing and the Motivational Divide

Thomas Friedman, who is one of my favorite New York Times columnists, writes that the "digital divide" is disappearing: soon everyone (or nearly everyone) across the world will have a computer screen and Internet access...  So the real divide will become the "motivational divide." Those who are motivated to continually learn, to continually push themselves, to take advantage of new opportunities and build new skills - these people will be the winners.  He takes all of this from futurist, Marina Gorbis, by the way.

Says Friedman:

In that world, argues futurist Marina Gorbis, the big divide will be “the motivational divide” — who has the self-motivation, grit and persistence to take advantage of all the free or cheap online tools to create, collaborate and learn. (http://nyti.ms/J3puIR).

Internet Marketing and the Motivational Divide
Much of what I teach about SEO, Social Media, and even AdWords is technical: how to do this, how not to do that, how to optimize a page …

Amazon Drone, The Purple Cow, and Marketing

Jeff Bezos of Amazon demonstrated a masterful control of public relations by appearing on "60 Minutes" and announcing Amazon's intent to create delivery drones. Couch potatoes of the world immediately leaned forward at their TV's or streaming Internet devices in cheers: now, popcorn and candy bars could be delivered via the air, in mere hours... Making it every more unnecessary to get up off the coach.

Amazon Drones and Purple Cows
Marketing Guru Seth Godin in his book, Purple Cow, argues that the ordinary is risky, but the extraordinary - the Purple Cow - at the edge of the road is not only the thing that will make you stop but the thing that will sell more...  What?  Stuff.

Amazon's drones may make it to the real world, or not. But in the day before "Cyber Monday" to be featured on "60 Minutes" and to be able to garner massive FREE public relations' buzz about delivery drones...  That was priceless (to use another marketing slogan).

Why Car…