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Showing posts from October, 2013

Hummingbird Hype and the Google Algorithm

Oh the SEO world is abuzz with Hummingbird hype. Allegedly, Google has made a major, incredible, catastrophic, complete overhaul of their (magical) algorithm. Many are freaking out, quite a few are concerned, and of course every serious Google-watcher like myself must pay attention.

We've been through this before. Sometimes the hype is understated, as when Penguin rolled out and at first it did not seem like a big deal. Now it's clear Penguin is a very big deal with many severe penalties for naughty link-building. Panda, in contrast, doesn't seem to be nearly the problem.

Hummingbird and Latent Semantic Indexing (LSI)
Hummingbird seems to be mainly about latent semantic indexing, which is a fancy word for:

Google being smarter about what words go with what words, and thereby to infer meaning. So many words and phrases are ambiguous and only with "context" can a "machine" interpret what you truly mean.Moving to a more Siri-like user experience. Allowing use…

Keyword Planner - The Buzz Continues

This is just a quick post about the infamous Google Keyword Planner tool. If you haven't heard, Google has killed the old keyword tool and replaced it with the Keyword Planner.  I have had nothing but a stream of questions, frustrations, and negative feedback from my students since it's launch.

My video on the keyword planner explains how to use it, and I have just uploaded a completely up-to-date list of all known free keyword tools, many Google-based and many not. So I am doing my utmost to help people out who need keyword tools and are struggling with the new keyword planner.

Let me know what you think!