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Showing posts from September, 2013

Duane Forrester, Matt Cutts, and the Most Important SEO Ranking Factors

Duane Forrester, who is the "Matt Cutts" of Bing (meaning he is the liason between the Webmaster / SEO community and Bing), is out with a new blog post called , "The Single Biggest Ranking Factor." A little tongue-in-cheek, Forrester makes fun of so-called SEO experts (including yours truly) who seek to leverage knowledge of the Google and Bing search algorithms to propel specific companies to the top.

Despite the title of the blog post, Forrester doesn't really explain what factors in the Bing algorithm are most important and why. Instead, he focuses on the "user experience" of a website and implies that if you just focus on the "user experience" everything will be fine.

I can't disagree more. The "user experience" happens AFTER you get to the top of Google or Bing, AFTER you get the click. So to say that "user experience" is the No. 1 SEO factor is to really mislead people. Let's investigate!

Duane Forrester, Matt…

Growth Hacking: Buzz, Buzz, Buzz - A Reading List

I love words! Especially new words, buzz words, words that convey something different and unusual. In one of those marketing books, I think it was the $50 Startup, the author said something to the effect that advertising is like sex: only losers pay for it. (I know, NSFW).


Enter Growth Hacking: Endogenous Growth

Growth Hacking is a new, or relatively new Silicon Valley buzzword for eWOM (electronic word-of-mouth), endogenous buzz, getting customers to share your story vs. having to pay for it. Google had it (originally): remember when your friend told you about Google? Facebook has it for sure: the more people are on Facebook, the more they drag everyone else onto Facebook. Dropbox has it. Another, older word for this is 'network effect.' That means: the more people are on something, the more they get onto it. Think fax machines. (I like how at Chipotle, they have an announcement that says, "The 1980s called and they want their fax machine back: email us your orders").