Skip to main content

Review Marketing: If You Do Nothing, You'll Get Worse than Nothing

For so many local businesses, the reviews on Google+ Local and Yelp are absolutely critical.  Why? There are two major reasons:

  1. The more reviews you have, the more Google trusts you, and the higher you show on search results page. Reviews help you get to Page 1, Positions 1-3, on Google! If you are a restaurant, they position you to the LEFT in the carousel.
  2. Customers use reviews to vet businesses. They do a quick Google or Yelp search, and then they read or scan your reviews. If you have many positive reviews, they'll pick up the phone and call, or they'll send you a quick email. If you have negative reviews, they will never call.

The Unk Unk's: You Don't Know What You Aren't Getting


As Donald Rumsfeld said, there are the "known knowns" and the "unknown unknowns" or "unk unks".  Meaning, you do NOT know the customers you do NOT get because your reviews SUCK on Yelp or Google+.

They just do NOT call / contact you.

If you do nothing - here's what you'll get:


So, please: create a REVIEW strategy - ASK for reviews from happy customers.  Simply asking for reviews is the best first step towards building a powerful review system for your local SEO.

Comments

  1. How can you tell which is the best service from the list on this site? SEO for contractors

    ReplyDelete

Post a Comment

Popular posts from this blog

Quality Issues on Social Media Marketing Workbook?

Grrrrrrrrrr.  Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE.  I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers.  Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL.  Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.

Conflation: To Blend or Confuse (Perhaps with the Purpose of Misleading Someone)

There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro. In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like: Hitler was a terrible person. He was really immoral. Hitler believed that the world was round. The world can't be round, because Hitler was immoral. Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood ; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of H