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Video Marketing: New (and Old) Options for any Small Business

Video is huge on the Internet! Rumor has it that YouTube is the #2 search engine, far ahead of Bing, and today Facebook got the limelight with an announcement that it, too, is moving heavily into video. In fact, creating a compelling (viral? shareable?) video is a great marketing strategy for any non-profit or business.  Just witness the ice bucket challenge, or dear future mom.

Useful Links for Marketers on Video
Video Marketing
Beyond having a concept for a great video (note to self: the videos that get shared are emotional - funny, sad, sentimental, shocking), where can you post and share your video?  Here are some useful links - 
  • YouTube. I think of YouTube as the "foundation" of a video strategy. You just gotta have a YouTube channel, and you just gotta upload videos to YouTube.  Learn more here.
  • Facebook. Facebook isn't so much a place to "store" videos as it is a place to "share" videos. You can read their latest announcement here, and a New York Times piece about it, here.  You can read all about how to upload a video to Facebook, here.
  • Vimeo.  The cognoscenti love Vimeo, but quite frankly, I think of it as an also-ran. It does not have the marketing capabilities of YouTube, so I would use it only if you are in the high-end photography market.
Those are the major ways to get started with video, but remember - uploading a video is not the same as promoting a video.  For that you gotta think SEO (optimizing the video title, content, and responses), and social media (you gotta think - who will share this puppy, and why?).

Short Video Services


Beyond the majors, there are short video services that are really interesting and possibly of use - 

  • Vine. This is Twitter's super short video service.
  • Instagram Video. This is Instagram's service (owned by Facebook)
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Comments

  1. imlanguagesApril 25, 2020 at 5:32 PM

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  2. bill.woodSeptember 1, 2020 at 11:52 AM

    Among the world's largest digital giants, namely Google, Linked IN, Twitter, etc., providing loads of opportunities in the said field. Various other top organizations from Fortune 500 are hiring candidates in the field of digital marketing. digital marketing training in hyderabad

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