Monday, September 8, 2014

Video Marketing: New (and Old) Options for any Small Business

Video is huge on the Internet! Rumor has it that YouTube is the #2 search engine, far ahead of Bing, and today Facebook got the limelight with an announcement that it, too, is moving heavily into video. In fact, creating a compelling (viral? shareable?) video is a great marketing strategy for any non-profit or business.  Just witness the ice bucket challenge, or dear future mom.

Useful Links for Marketers on Video


Video Marketing
Beyond having a concept for a great video (note to self: the videos that get shared are emotional - funny, sad, sentimental, shocking), where can you post and share your video?  Here are some useful links - 


  • YouTube. I think of YouTube as the "foundation" of a video strategy. You just gotta have a YouTube channel, and you just gotta upload videos to YouTube.  Learn more here.
  • Facebook. Facebook isn't so much a place to "store" videos as it is a place to "share" videos. You can read their latest announcement here, and a New York Times piece about it, here.  You can read all about how to upload a video to Facebook, here.
  • Vimeo.  The cognoscenti love Vimeo, but quite frankly, I think of it as an also-ran. It does not have the marketing capabilities of YouTube, so I would use it only if you are in the high-end photography market.
Those are the major ways to get started with video, but remember - uploading a video is not the same as promoting a video.  For that you gotta think SEO (optimizing the video title, content, and responses), and social media (you gotta think - who will share this puppy, and why?).

Short Video Services


Beyond the majors, there are short video services that are really interesting and possibly of use - 

  • Vine. This is Twitter's super short video service.
  • Instagram Video. This is Instagram's service (owned by Facebook)