Useful Links for Marketers on Video
Beyond having a concept for a great video (note to self: the videos that get shared are emotional - funny, sad, sentimental, shocking), where can you post and share your video? Here are some useful links -
- YouTube. I think of YouTube as the "foundation" of a video strategy. You just gotta have a YouTube channel, and you just gotta upload videos to YouTube. Learn more here.
- Facebook. Facebook isn't so much a place to "store" videos as it is a place to "share" videos. You can read their latest announcement here, and a New York Times piece about it, here. You can read all about how to upload a video to Facebook, here.
- Vimeo. The cognoscenti love Vimeo, but quite frankly, I think of it as an also-ran. It does not have the marketing capabilities of YouTube, so I would use it only if you are in the high-end photography market.
Those are the major ways to get started with video, but remember - uploading a video is not the same as promoting a video. For that you gotta think SEO (optimizing the video title, content, and responses), and social media (you gotta think - who will share this puppy, and why?).
Short Video Services
Beyond the majors, there are short video services that are really interesting and possibly of use -