Skip to main content

It's Mobilegeddan. It's the MOpocalypse. Be Afraid. Be Very Afraid!

Well Google is doing "something new," or rather unprecedented: threatening a major algorithm update - IN ADVANCE.  Giving everyone "plenty of warning," and spreading Fear, Uncertainty and Doubt (FUD) among all Internet marketers.

Tomorrow - April 21, 2015 - is the day known as "mobilegeddon" or the "Mopocalpyse," the former term beating out the latter.

Google's Mobilegeddan!
Basically, Google is threatening that if your website is not mobile-friendly, be prepared to drop in the SERPS (search engine results page) rankings like an Motorola Razr outside of an Apple Store when the iPhone 7 comes out.

So - 


  1. Is your website "mobile friendly?"  Check it by Googling it on a mobile phone, or going to Google's mobile check site, here
  2. Do you get a lot, or a little, traffic from mobile visitors?  Is so, be afraid - very afraid.  If not, not so much.

The Big Question: One Algorithm or Two?


Now, it's not completely clear if Google will have one algorithm for BOTH desktop AND mobile, or two separate algorithms (meaning, you could rank WELL for the desktop and poorly for the phone) - 

  1. One algorithm for the desktop, and a separate for the phone (Scenario #1).
  2. One algorithm for BOTH the desktop AND the phone, with a severe penalty for websites that are NOT mobile friendly (on both desktop and phone).

But, Google does seem to emphasize "mobile first" in everything these days, so it's a good bet that a poor ranking on mobile will indeed hurt your desktop performance.  (I am betting on #2, especially for the long-term).

Become Mobile Friendly: Yesterday if Not Sooner


So, yes, Virginia, you need to be mobile friendly.  We'll all start learning tomorrow to what extent, and how rapidly you need to adjust (in case you haven't already).

Comments

Popular posts from this blog

Link Sculpting

Link sculpting in SEO (Search Engine Optimization) refers to cross-linking pages to each other around keyword phrases. Here's an example from https://www.aspcapetinsurance.com/cat-insurance/ focused on "cat insurance quote"


Conflation: To Blend or Confuse (Perhaps with the Purpose of Misleading Someone)

There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro.

In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like:

Hitler was a terrible person. He was really immoral.

Hitler believed that the world was round.

The world can't be round, because Hitler was immoral.

Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of Hitler's moral …

Facebook Fail