Friday, September 18, 2015

Google Local Guides: Who Knew?

Google+ Local, formerly called Google Local or Google My Business (Who really knows what the official name of Google's local service is?)... launched a service in February called "Google Local Guides." 

Unlike Yelp, Google has never successfully built a community around its local service, and the fact that Google+ is pretty much a flop hasn't help. That said, it looks like a major shake-up is in motion at Google with respect to both Google+ and local.

And - today - I actually received some spam from Google asking me to join and be a guide. So they're maybe kinda sortta trying to promote Google+ Local and build it into a viable social media, competitor to Yelp.

One can hope.

Here's the spam they sent me:

Google Local Guides - Who Knew?


The idea is like Yelp Elites to motivate and reward a bunch of do-it-yourself, passionate local reviewers. 

Resources on Google Local Guides