Skip to main content

Automated AdWords: Dynamic Keyword Insertion

Many vendors use what is called "dynamic keyword insertion" on AdWords. You gotta love it when it goes awry.

Here's an example:


Here's a link to their landing page. It's obviously TOY Brahman Cattle. But if you're a rancher, looking to find some Brahman cattle (which weigh, on average, 2000 lbs), free shipping is definitely going to be a Christmas bargain!

As for those of us who do AdWords, be careful with "Dynamic Keyword Insertion" as you could get some pretty weird clicks!

Here's another one. Did you know you can buy "Smelly cats" on Amazon?


Comments

Popular posts from this blog

Facebook Fail

Link Sculpting

Link sculpting in SEO (Search Engine Optimization) refers to cross-linking pages to each other around keyword phrases. Here's an example from https://www.aspcapetinsurance.com/cat-insurance/ focused on "cat insurance quote"


An Email Sign Up Should Convey the Value Proposition

An email sign up should convey the value proposition. One "easy" thing to do is to show past email newsletters or alerts, so users can see what they "get" by signing up.

Here's REI's email prop: