Amazon Drones and Purple Cows
Marketing Guru Seth Godin in his book, Purple Cow, argues that the ordinary is risky, but the extraordinary - the Purple Cow - at the edge of the road is not only the thing that will make you stop but the thing that will sell more... What? Stuff.
Amazon's drones may make it to the real world, or not. But in the day before "Cyber Monday" to be featured on "60 Minutes" and to be able to garner massive FREE public relations' buzz about delivery drones... That was priceless (to use another marketing slogan).
But who cares? You do. Why? Because Amazon drones and Purple Cows teach you something about marketing your own stuff. What is your "Purple Cow?" What is your over-the-top excuse for massive publicity and buzz... What is your "Amazon Drone" that can get them talking, even if it isn't a real product, even if it never will be, but even if your Cyber Monday is tomorrow?