Sunday, December 8, 2013

Internet Marketing and the Motivational Divide

Thomas Friedman, who is one of my favorite New York Times columnists, writes that the "digital divide" is disappearing: soon everyone (or nearly everyone) across the world will have a computer screen and Internet access...  So the real divide will become the "motivational divide." Those who are motivated to continually learn, to continually push themselves, to take advantage of new opportunities and build new skills - these people will be the winners.  He takes all of this from futurist, Marina Gorbis, by the way.

Says Friedman:

Internet Marketing and the Motivational Divide
In that world, argues futurist Marina Gorbis, the big divide will be “the motivational divide” — who has the self-motivation, grit and persistence to take advantage of all the free or cheap online tools to create, collaborate and learn. (http://nyti.ms/J3puIR).

Internet Marketing and the Motivational Divide


Much of what I teach about SEO, Social Media, and even AdWords is technical: how to do this, how not to do that, how to optimize a page to show up on Google for a keyword, how to think about an effective landing page. Yet once you've learned the rules there are two big obstacles:

  1. Implementation. Will you? Can you? Implement what you have learned? So many people take the classes yet fail to implement, yet knowledge without practical implementation is worthless. What is your implementation strategy?
  2. Motivation. Life-long learning, never-stop-learning and all that jazz.  Google, Facebook, YouTube... they are constantly tweaking the rules, and users are also ever-evolving. Three years ago who had heard of Pinterest? Of rich snippets? Microdata? What is your strategy to stay motivated as a life-long learning.

 Knowledge, Implementation, Motivation


Knowing what to do: the first step. Implementing it: the second step. Staying motivated: the never-ending step. In life, yes. In SEO, yes. In social media marketing, yes. In AdWords, yes.