Monday, November 10, 2014

Wanting, Learning, Planning, Doing: SEO & SMM Success Paths

Yesterday, I finished my two-day workshop at Stanford on "Personal Branding." Many of the participants came up, thanked me, and used the "fire hose" reference. I had given them a "fire hose" of information on SEO and SMM (Social Media Marketing).


SEO and SMM from the Fire Hose of Learning
Yes, I had. There is soooooooo much to learn.  Soooooooo much to know.


Some advice in terms of success in SEO and SMM



  1. Wanting. You gotta WANT to learn.  Attitude is everything, and certainly the first step towards success.
  2. Learning. You gotta realize SEO and SMM are GAMES. Games with rules, games with competitors, games with judges, and games with winners and losers.  You gotta learn the rules.
  3. Planning. Failing to plan is planning to fail. You gotta "make a plan" - step #1, step #2 and so on and so forth.
  4. Doing. You gotta DO it.  You can't just "think about it."  You gotta do it.  Know your keywords. Implement them on page. Build links. Get social mentions.  Tweet (if it makes sense). Instagram (if it makes sense).  Just like Nike says, "Do it."

You can succeed, fire hose or no fire hose.  You just gotta "do it."  Good luck!