Skip to main content

Facebook Organic Reach - Nearly Dead?

On Google, you have "organic" reach via SEO and you have paid reach via "AdWords." While they don't always place nicey-nice with each other, you have to give Google some credit: there is such a thing as organic reach, as getting to the top of Google for free.  It takes work, yes, but it opens opportunities for small, hard-working companies with little or no budget.
Facebook Organic Reach
Not so with Facebook, or hardly so, or it used to be so.  Facebook is slowly but surely grinding away on the "pages" of corporations, clubs, and businesses.  Facebook is becoming a social media site in which "friends" and "family" can communicate with each other, for free... but "Brands" aka businesses can't.

Bye Bye Facebook Organic Reach


 Is that fair? I can't really say.  But it is really more and more a reality.  Which means for many of us to abandon any hope of using Facebook for "organic" reach, and perhaps using it ONLY as an advertising vehicle. You can put a LOT of effort into a Facebook page, and yet it has little to no organic reach.

 Here is a New York Times article on the subject, reflecting a whole mass of articles on the blogosphere on the decline of "Facebook for Free."
Labels:

Comments

Post a Comment

Popular posts from this blog

Quality Issues on Social Media Marketing Workbook?

Grrrrrrrrrr.  Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE.  I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers.  Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL.  Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.
199 comments
Read more

Conflation: To Blend or Confuse (Perhaps with the Purpose of Misleading Someone)

There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro. In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like: Hitler was a terrible person. He was really immoral. Hitler believed that the world was round. The world can't be round, because Hitler was immoral. Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood ; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of H
5 comments
Read more