- Brand buzz - generating positive buzz about your business or organization?
- Direct sales - do you sell something on your website?
- Sales leads - is your sales process necessarily complex, and therefore your sales staff "follows up" with prospects by email or phone? Perhaps even in person?
Or, looking at the issue in terms of social media marketing, do you have many "likes" on Facebook? If so, do they "matter"? Will they "buy your stuff" eventually if not now? Or are they just fake friends, who "liked" your page because you gave something away, but ultimately won't ever really convert into anything serious?
Metrics Matter: Rankings on Google, Likes on Facebook, Landings on Web Pages, and Ultimately Conversions
Have you thought through your metrics? If not, why not? Get started!