Skip to main content

Is Facebook Relevant to People (or to Marketers)?

Facebook, oh Facebook. So many of us once loved you (as people) and (as marketers). But now with the overly cluttered news feed, the endless "promoted posts" by companies we are not that into, and the inability of us to follow companies we really care about... not to mention that annoying cousin or aunt that can't stop posting stupid things.

Breaking up with Facebook (as a person or as a marketer)

Facebook and Marketers
Are we ready for a breakup? Some companies have already publically "broken up" with Facebook over the problems with the newsfeed and organic posts; some friends and families have also abandoned you.

Where is your relevance in today's cluttered Internet landscape? Are you just the boring scrapbook of our lives, or a new place for the over 50 set (that includes me) to hangout, while the under 20 set moves on to Snapchat and sexting in class?

The New York Times Bits Blog also reports on the decline of Facebook and (GASP!) perhaps its demise. Is Facebook on its way to be the next MySpace? Does this give an opening to Google+, the social network that just can't "seem to make it happen?" Or are we entering a new era of total fragmentation?

Jenna Wortham of the New York Times, asks:

But Face­book no longer feels like a place to share up­dates with friends, cat­a­log your life events or play games with them. The serv­ice has in­tro­duced and elim­i­nat­ed dif­fer­ent de­signs and fo­cal points of ac­tiv­ity so many times over the years that, to me, it is no longer clear what the main site should be used for. For me and most of my friends, it is no longer the pri­mary place peo­ple share pho­tos or chat with their friends, or com­ment on their lo­ca­tion.
If it is none of those things, then what, ex­act­ly, is Face­book? And what will its pur­pose be in the fu­ture?

Read her piece, here.


Popular posts from this blog

Quality Issues on Social Media Marketing Workbook?

Grrrrrrrrrr.  Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE.  I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers.  Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL.  Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.

Conflation: To Blend or Confuse (Perhaps with the Purpose of Misleading Someone)

There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro. In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like: Hitler was a terrible person. He was really immoral. Hitler believed that the world was round. The world can't be round, because Hitler was immoral. Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood ; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of H