Breaking up with Facebook (as a person or as a marketer)
Are we ready for a breakup? Some companies have already publically "broken up" with Facebook over the problems with the newsfeed and organic posts; some friends and families have also abandoned you.
Where is your relevance in today's cluttered Internet landscape? Are you just the boring scrapbook of our lives, or a new place for the over 50 set (that includes me) to hangout, while the under 20 set moves on to Snapchat and sexting in class?
The New York Times Bits Blog also reports on the decline of Facebook and (GASP!) perhaps its demise. Is Facebook on its way to be the next MySpace? Does this give an opening to Google+, the social network that just can't "seem to make it happen?" Or are we entering a new era of total fragmentation?
Jenna Wortham of the New York Times, asks:
But Facebook no longer feels like a place to share updates with friends, catalog your life events or play games with them. The service has introduced and eliminated different designs and focal points of activity so many times over the years that, to me, it is no longer clear what the main site should be used for. For me and most of my friends, it is no longer the primary place people share photos or chat with their friends, or comment on their location.
If it is none of those things, then what, exactly, is Facebook? And what will its purpose be in the future?
Read her piece, here.