The Bot Arms Race & Click Fraud on the Google Display Network
Marketplace's David Weinberg reports -
Criminal rings have found a new target, one that is turning out to be very lucrative and less risky than bank and credit card fraud: digital ad fraud. Researchers believe that more than one third of all internet traffic is from bots--software programs, and not actual humans. And all those fake eyeballs are wreaking havoc on the $50 billion digital ad market.
You can read, or listen to this important article, here.