Wednesday, April 16, 2014

The 'Bot Arms Race' - Click Fraud on Google's Display Network

Have you advertised on Google's "Display Network?" If you have, and especially if you didn't know what you were doing, you may have been the victim of "Click Fraud."  

The Bot Arms Race & Click Fraud on the Google Display Network

Marketplace's David Weinberg reports - 

Bot Arms Race
Criminal rings have found a new target, one that is turning out to be very lucrative and less risky than bank and credit card fraud: digital ad fraud. Researchers believe that more than one third of all internet traffic is from bots--software programs, and not actual humans. And all those fake eyeballs are wreaking havoc on the $50 billion digital ad market.

You can read, or listen to this important article, here.