Skip to main content

Why Testimonials are Stupid (For SEO).

You say TomAYto.  I say TomAAAHto.  Who cares?  Google cares.

 You put on your website:

 Testimonials about Our Company

 People search for

 Reviews About Your Company

 Who cares?  Google cares.

 Many, many, many, many more searches of 

 "reviews of" company so and so

 vs.

 "testimonials" about company so and so

 (See screenshot below)


YET - most companies have a TESTIMONIAL page TITLED TESTIMONIALS when they should have a REVIEW page TITLED Reviews.

 You gotta speak / write / think like a customer.  Not like a marketer.
Labels:

Comments

Post a Comment

Popular posts from this blog

Quality Issues on Social Media Marketing Workbook?

Grrrrrrrrrr.  Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE.  I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers.  Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL.  Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.
199 comments
Read more

Conflation: To Blend or Confuse (Perhaps with the Purpose of Misleading Someone)

There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro. In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like: Hitler was a terrible person. He was really immoral. Hitler believed that the world was round. The world can't be round, because Hitler was immoral. Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood ; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of H
5 comments
Read more