Friday, May 15, 2015

Details Details Details: AdWords & Details

I love AdWords! I hate AdWords! It's all about the details. Meaning


  • Do you know your keywords?  Really know your keywords: which ones are "transactional," which ones are "converters," which ones are "dogs?"
  • Do you write strong ads that ATTRACT customers and REPEL non-customers?
  • Do you have a strong landing page that leads to a CONVERSION?
And - have you forgotten about SEO? Can you get what you're PAYING for with AdWords for FREE via SEO?

Spell Check Your Ads


Oh, and as a Harvard Alum - shout out to Harvard.  Do you SPELL CHECK your ads? You gotta kinda sortta look intelligent on your ads.  See screenshot of currently running Harvard ad.

A guy walks up to the "8 items or less" aisle at a store in Cambridge, MA, with 25 items. The clerk asks, "Are you from Harvard and can't count, or from MIT and can't read?"

AdWords and Details: Harvard Can't Spell
Click to see Full Image