Friday, May 8, 2015

Quality vs. Quantity vs. Promotion on Your Blog

Food for thought on a Friday. AWeber had an informative webinar by a company called LeadPages. As is so often the case in these free webinars, the presentation was pretty cheesy, and felt a bit like being at the state fair: it slices, it dices, but wait - there's more!


Blog Promotion
I enjoyed it, however.  The product looks good, especially for those who are not good at Web design.  It helps you make quick landing pages for ad campaigns, email signups, or any other type of offer for which you want to "squeeze" out an email sign up.

The Takeaway: Good Enough Content Beats Great Content


Here's the unusual take-away. The presenter indicated that in their experience "high quality" information can be easily trumped by "low quality" information. The somewhat cynical idea being don't stress so much about having to produce the ultimate, best content. Just produce "good enough" content, and use it as your "carrot" to capture an email address or lead.

The rules might be - 


  • Create GOOD ENOUGH content not PERFECT content.
  • Promote this via advertising, social media, SEO, etc.
  • Capture Leads

"The perfect is the enemy of the good," ~Voltaire