The SEO / Social Media Marketing / AdWords Factory
How does the "factory" pertain to SEO / Social Media Marketing / AdWords? Well, many people think of this marketing task like ART: create the PERFECT website (one time), create the PERFECT Facebook Page (one time). It's a "work of art" and once done, it's done. Not to mention it takes a long, long time to produce.
That's not how to think about it!
You want to think about it like Andy Warhol: your SEO / Social Media / Adwords is a factory:
- Goals come in.
- Keywords come in.
- Content is produced (e.g., blog posts, infographics, memes).
- Content is promoted (via SEO / Social / Advertising).
- Results are measured: traffic, time on page, goals in Google Analytics, likes on Facebook...
Are You an Artist or a Factory Worker?
If you think you're an artist, you're in the wrong profession. If you think that being a factory worker is not as good, you don't understand Andy Warhol.