Monday, May 18, 2015

SEO Factory Social Media Factory AdWords Factory

Andy Warhol (who happens to be my favorite artist) called his workshop in New York City, the factory.  The concept being that he didn't "make art." He orchestrated the production of "stuff," which may or may not have been art. Warhol played with the continuum of where mass production ends and where art begins or vice-versa. Mad Men would have been proud of him, as he was both thoroughly commercial and thoroughly brilliant.

The SEO / Social Media Marketing / AdWords Factory



SEO Factory
How does the "factory" pertain to SEO / Social Media Marketing / AdWords? Well, many people think of this marketing task like ART: create the PERFECT website (one time), create the PERFECT Facebook Page (one time). It's a "work of art" and once done, it's done. Not to mention it takes a long, long time to produce.

That's not how to think about it!

You want to think about it like Andy Warhol: your SEO / Social Media / Adwords is a factory:


  • Goals come in.
  • Keywords come in.
  • Content is produced (e.g., blog posts, infographics, memes).
  • Content is promoted (via SEO / Social / Advertising).
  • Results are measured: traffic, time on page, goals in Google Analytics, likes on Facebook...
Then it's rinse and repeat. We live in a "content marketing" world and so you have to get good at being a factory: chug chug chug chug goes the content marketing machine.

Are You an Artist or a Factory Worker?


If you think you're an artist, you're in the wrong profession. If you think that being a factory worker is not as good, you don't understand Andy Warhol.