Skip to main content

Facebook Organic Reach - Dying a Long, Painful, Disillusioning Death

RANT about Facebook Organic Reach and Facebook Pages.

(NOTE: I do not necessarily believe ALL of this... but I do believe some of it.  And clearly the disillusionment with Facebook by marketers is coming on strong).

Facebook's Early Years


Facebook Organic Reach
Remember Facebook's early years? As a marketer, you would encourage your customers to "like" you on Facebook, so that you could "stay in contact" with them. You'd use Facebook to alert them to special offers, tips and tidbits, and they'd interact with your Facebook page - all for free. Sure, you'd throw in the occasional BUY MY STUFF post but 88% of it was just pure interesting, build a community.

The Death of Organic Reach on Facebook


Well, my friend:

THOSE DAYS ARE GONE.

FACEBOOK ORGANIC REACH IS NEARLY DEAD.

Facebook is clearly out to make money - nothing wrong with that.  More and more, the ONLY posts that show in one's newsfeed are those from friends and family.  Plus some ads.  But zero, zilch, nada or nearly nothing from "pages."  In fact, as an individual you literally have to click OVER to Pages that interest you to see things.

It's as if Facebook doesn't like Pages any more.

Facebook's Truly Evil Idea: Bait and Switch Zuckerburg-style


It's as if Facebook did a BAIT AND SWITCH -

Hey, marketers!  Help us build Facebook - ask, encourage, cajole, beg, motivate your customers to LIKE your pages.  Then, we'll stop showing your pages, and you can advertise to reach YOUR OWN customers.  And - to make matters even more ghastly, we'll SELL your CUSTOMERS to your competitors, who can target customers who LIKE your page.

Wow.  Thanks Facebook.  FOR NOTHING.

~ Sincerely, 

Every Marketer Who Helped You Build Facebook
And Now Must PAY to reach his own CUSTOMERS.

Note to Self


Note to self: re-build email list, which was left abandoned and stagnant during the "Golden years" of social media.

  • Listen to - Marketplace's article on the death of Facebook Organic Reach, here.

What do you think?  Do you think Facebook organic reach is 

  1. Dead?
  2. Dying?
  3. Always a scam, just a bait-and-switch scam that was inevitable?
  4. None of the above.
  5. Problem?  What problem?  We love organic Facebook.

Comments

  1. Who can pick out for me the best service from the list provided in this site? SEO For Small Businesses

    ReplyDelete

Post a Comment

Popular posts from this blog

Quality Issues on Social Media Marketing Workbook?

Grrrrrrrrrr.  Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE.  I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers.  Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL.  Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.

Conflation: To Blend or Confuse (Perhaps with the Purpose of Misleading Someone)

There's inflation (to get bigger) and conflation (to bring together). You may have heard people say something like "she's muddying the waters," evoking the idea of someone stirring up the dirt so you can't tell where the water begins and the dirt ends. Or two rivers coming together like the mighty Rio Solimoes (the Amazon) and the Rio Negro. In arguments, conflation is used when you try to point out to your opponent (or audience) that the thinker is taking one thing and confusing it or muddling it up with another. An example might be something like: Hitler was a terrible person. He was really immoral. Hitler believed that the world was round. The world can't be round, because Hitler was immoral. Oops, you're conflating Hitler's moral character (or lack thereof), with a statement of truth or falsehood ; whether the world is flat or not. We're conflating two separate logical concepts. The world either is, or is not flat, independent of H